Looking for a challenging full time career within a growing, fast paced online marketing agency?

Parallel Path (Boulder, Colorado), is looking for a Web Analyst to support our growing Internet marketing business.

Duties and Responsibilities

• - Analyze mobile and traditional website behavior and customer experience.
  - Consolidate and validate data as necessary.
  - Work with Director of Analytics to create and complete multivariate and A/B testing documents and post-test analysis.
  - Create and manipulate various filters for Google Analytics profiles; knowledge of regular expressions (RegEx) a plus.

Skills and Specifications

• - Bachelors Degree or Currently studying computer science, math, business and/or marketing
  - Exposure to or have worked with Google Analytics, Omniture, Core Metrics, etc.
  - Experience modifying the Google Analytics Tracking Code (GATC) as necessary.
  - Experience with basic HTML and CSS
  - Have experience with java script (writing and manipulating)
  - Interest in online and web behavior
  - Excellent communication skills (written and verbal)
  - Work well as an individual or on a team
  - Superior Excel skills
  - Independent thinker
  - Some experience in advanced web analytics methodologies such as multivariate and A/B experimentation and testing, competitive analysis, surveys and market research a plus.
  - 1-2 Years experience w/Web Analytics
  - 1+ years in web development .
  - Bachelors Degree in Marketing, English, Math, Computer Science or Business
  - Located in Denver/Boulder metro area.
  - Looking for full-time employment.

Requirements

If you feel you meet/exceed the above criteria and are looking to continue your professional development in a fast paced and exciting company, please email us your cover letter and resume.

To apply please send cover letter and resume to careers@parallelpath.com

Powerful Mix of Online Marketing Services Will Grow Franchisee Revenue

Boulder, Colorado (PRWEB) November 1, 2011.  Internet marketing agency Parallel Path Corporation announced today the addition of new client Intelligent Office. Parallel Path will be providing Intelligent Office and their franchisees across North America with a mix of services, including search engine optimization, pay-per-click (PPC) management, and their Aha!Local™ local listing optimization, designed to grow franchisee revenue.

Intelligent Office a virtual, professionally staffed office space for mobile executives and small businesses provides virtual office services: part-time or temporary office space; receptionist services; postal boxes; and anything else that customers require to operate in a professional environment without the overhead of actually operating an office. Not only do they provide a full range of office-related services, but they do so at some of the most prestigious business addresses in the cities in which they operate. When their prospective customers are presented with these services, the sale is easy.

“The challenge for Intelligent Office is that many of our prospective customers are unaware that these services even exist, so they aren’t necessarily searching for them,” said Louie Beaupre, executive vice president of marketing for Intelligent Office. “Identifying what they are searching for, and guiding them to Intelligent Office solutions, presents a unique internet marketing challenge, which is why we turned to Parallel Path.”

Parallel Path specializes in creative online marketing campaigns to tackle tough problems like that of Intelligent Office. While creative, these campaigns are very data-driven, deliver high return on investment and, as in the case of Intelligent Office, frequently involve several online marketing channels. “Parallel Path specializes in creating campaigns to solve difficult online marketing problems,” said Brian Cleveland CEO and founder of Parallel Path, “and, equally as important, then helping our clients execute those campaigns in a resource-constrained environment.”

About Parallel Path Corporation

Founded in 2005 in Boulder, Colorado, Parallel Path is an innovative and data-driven Internet marketing firm that partners with clients to grow their business through customized Internet marketing strategies. Parallel Path develops and deploys complete Internet campaigns using the entire online toolset: search, display, social, mobile, and local. Passionate about Internet marketing, Parallel Path delivers the in-depth expertise, along with implementation consulting for clients’ marketing, IT, sales, and related teams, to achieve powerful and measurable marketing results. With their Aha!Local service, Parallel Path also delivers online marketing solutions to brick-and-mortar business operators and franchisors as well. For more information, please call 303-396-1111, visit www.parallelpath.com, follow @parallelpath on Twitter or ‘Like’ Parallel Path Internet Marketing on Facebook.

Media contact:

Wendy Devine

Parallel Path Corp.

303-396-1111

Thanks to Lora & Russ Baker for hosting our summer BBQ at their sweet mountain pad up in Rollinsville!  Green-chile burgers, brats, beers, and a perfect summer day-  we couldn’t have asked for more!

What's up, Schoofs?! John Schoofs & Brian Cleveland

Nick and Caitlin enjoying the grub!

Bryan Connally impersonating Matt Cutts impersonating a dinosaur. http://www.click2rank.com/blog/matt-cutts-webmaster-qa-infographic/

Mike & Wendy soaking up the sun

Thing, Schoofs & Connally

Our Hostess with the Mostess, Lora Baker

Kerri & Bryan on the deck

Pretty Little Izzy

Parallel Path (Boulder, Colorado) is seeking a talented PPC Specialist to develop, build and manage online marketing campaigns to support our growing Internet marketing business.

The Pay-Per-Click Specialist will effectively develop, build, and manage client’s pay-per-click (PPC) campaigns including set up, support, reporting and analysis on projects of various sizes.  Responsibilities include conducting in-depth client and competitive research, designing campaigns around customer goals, keyword research, writing ad copy, data mining, statistical analysis and much more.

Key Duties & Responsibilities

- Develop and build custom campaign strategies
- Manage both domestic and international paid search campaigns across multiple engines, ensure that campaigns are tasked properly, completed as scheduled and exceed  all client goals
- Continually optimize pay-per-click campaigns in Google AdWords, Microsoft Adcenter, and other search engine marketing platforms
- Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns
- Keyword generation, testing, and landing page optimization
- Proactively offer strategic campaign recommendations
- Plan and implement keyword, ad copy, and landing page tests to produce optimal conversion results.
- Manage campaign budgeting and ROI
- Deliver weekly and monthly performance reports/analysis to clients
- Report performance to executive staff
- Build on understanding of industry through continuous research on trends, have an in-depth understanding of each paid search engine, its functionality, and strategies for successful campaigns
- Interface with sales and marketing team members regarding business and product development
- Share your knowledge with team members to improve agency’s overall service delivery

Hard Skills                               

- Working Knowledge of:
- – Google Adwords
- – Adwords Editor
- – MSN Adcenter
- – Google Analytics
- – Proficiency across all Microsoft Windows Products
- – -Excel: pivot tables, macros, formulas, etc.
- – Basic Understanding of HTML, Java, CSS

Soft Skills

- Self-motivated with a keen enthusiasm for and demonstrable understanding of the Web industry and technologies
- Exceptional research and organizational skills a must
- Ability to multitask, prioritize workflow and meet tight deadlines
- Comfortable presenting in a group setting
- Excellent communication skills
- Dependable, loyal, and enthusiastic
- Self-starter
- Detail oriented
- Ability to work well as part of a team and individually

Requirements:

- 4+ years experience developing/managing B2B/B2C pay-per-click campaigns
- Understanding of Web architecture fundamentals
- Technology Background a Plus
- Bachelors Degree
- Looking for full-time, onsite employment

If you feel you meet or exceed the above criteria and are looking to continue your professional development at a fast paced and exciting company, please submit your resume and a cover letter to careers (at) parallelpath (dot) com.

Why Parallel Path?
Employees enjoy: Working with seasoned industry experts, enjoyable work environment, competitive compensation, health coverage, paid vacation, company iPhone & MacBook Pro laptop, ongoing training, career advancement & more!

Last Friday, the team (most of us, anyway!) headed up to Poudre Canyon outside Ft. Collins for our annual whitewater raft trip.  We remembered to book early this year, so this water was still nice and high, running at 3,080 cu. ft/sec (which is really fast!).  Everyone had a great time and all made it back in one piece.  Already looking forward to next year’s trip – maybe an overnighter this time?

Parallel Path Raft Trip 2011: Brian Cleveland, Nick Hamilton, Curtis "Cujo" Johnson, Bryan Boettiger, John Schoofs, Brooke Berry, David "Pickles" DuBois, & Tracy Earles

Parallel Path’s first Boulder Marketing Collective event (bmc v1.0) was a great success last night.  We held the event in our courtyard in downtown Boulder (just off the Pearl St. Mall).  Creatives from other local ad and marketing agencies joined us to connect with one another over killer margaritas and a chips and salsas bar provided by Illegal Pete’s (just up the street from us) along with live music by Boulder fave JohnnyO.  The event was originally planned for the end of May, but the rainy days forced us to postpone and we were rewarded with a beautiful summer evening! We may just have to hold more of these!

bmc v1.0 at the Parallel Path Courtyard

PP client Pete Rishel (Mentor Graphics) and Bryan Boettiger

JohnnyO

Cathy Gurvis and Eliza Karlson (PhatPencil) with Brian Cleveland

Adam Edelman (IMM), Tracy Earles (PP) and Mike Conti (Michael Conti Video Productions)

Parallel Path's Nick Miller and Curtis Johnson

Parallel Path is pleased to be hosting the Boulder Marketing Collective in our courtyard on Tuesday, June 21st.  We’ve invited creatives from the local ad, marketing and design agencies to come and connect with like-minded individuals for cocktails, appetizers and live music.

Parallel Path will be attending IRCE 2011 in San Diego June 13 – 16.  While we’re there, we’ll be hosting  a couple of cocktail events aboard the California Cruisin’  yacht that we’re staying on.  If you’re going to be in the San Diego area next week,  we invite you to join us for appetizers, cocktails and conversation as well as a cruise around the bay.  Email Brian C., briancl (at) parallelpath (dot) com, Bryan B., bryanb (at) parallelpath (dot) com, or Tracy, tracy (at) parallelpath (dot) com, with your mobile phone number for additional information.