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5 QUESTIONS with Parallel Path Strategic Consulting Group Director Hardy Kalisher

By Alicia Wallace, Camera Business Writer

Parallel Path Strategic Consulting Group Director Hardy Kalisher ( Picasa )

Parallel Path, a Boulder-based firm that specializes in data-driven online marketing, in April appointed Hardy Kalisher to lead its strategic consulting group.

Must be the awesome weather.

Our own Jennifer Duensing was making her way to the office through the snow storm last week when her pic was snapped by the Daily Camera –  super cool that the pic appeared on The Weather Channel’s website the following day! That accomplished, let’s bring on Spring!

Hardy, Schoofs & Boettiger

Trend-setters that we are, at least one staff member manages to wear a plaid shirt pretty much every day. We thought it was high time we started documenting this phenomenon.

 Marketing veteran joins online marketing firm as Strategic Consulting Group Director

BOULDER, Colo. – April 1, 2013 – Parallel Path, a data-driven online marketing firm, is today announcing the appointment of Hardy Kalisher as the Strategic Consulting Group Director. Today’s appointment of Hardy signifies continuous growth at the online marketing and web analytics firm to hire executives who have a deep background in online marketing that spans across several industries.

by Chris Thompson with Hardy Kalisher

Do you have an SEO strategy? That question might be the most important question you can ask your SEO agency. Yes, “SEO strategy” has become something of a trendy term and as a result is it is used by many, yet understood by few, and developed by even fewer.

Google Trends Report on SEO Strategy

All you have to do is start researching SEO on your favorite search engine and you will find lots of SEO articles about changes to Google’s algorithms and dozens of SEO tactics.

BOULDER, Colo. – February 28, 2013 – Parallel Path, a data-driven online marketing firm, is today announcing the addition of yet another high-profile cloud services company, RightScale, to its client portfolio. Parallel Path currently represents major cloud computing companies including NTT Communications, Hostway, and savvisdirect, to name a few.  Today’s addition of RightScale squarely positions Parallel Path as the leading online marketing firm for the cloud computing industry.

Your PR efforts are resulting in interviews with journalists and bloggers. But, are you maximizing your PR opportunities to drive visitors to your website? Many traditional publications will post online versions of their articles giving them double the opportunity to drive potential customers to your website.  Maximize your marketing reach with our Strategic Marketing Guide for Media Interviews.

What’s your angle?

The role of the Internet in modern business has transitioned from niche to critical. Entire businesses can now function and market exclusively online. Instead of having one intern that managed all aspects of an online presence, entire teams and departments are deployed to navigate multi-channel digital strategies.

What is even more fascinating is the speed at which our industry has acquired and applied so much knowledge.

The importance of not just using search and display, but expanding with video advertising when the assets are available.

Have you ever heard the phrase, “Don’t put all of your eggs in one basket?” Of course you have. Well, that phrase is applicable to many paid search campaigns that are only using search and display. In paid search and internet marketing, it is key to cast your net wide in to an array of advertising mediums to get your message out to the max amount of your audience.

Data is a huge part of our everyday in the PPC space.  We focus on keyword selections, bidding options, dimensions and advanced settings. However, do we really apply the same keyword principles as we should with our ad copy? Here are 10 reasons why you should stop only focusing on keywords and bidding and spend more time analyzing your ad copy.

As the SEO industry continues to develop and evolve, social media is becoming an undeniable, albeit still relatively small, force in the search engine algorithms. It may sound cliché, but with the recent influx of articles and blog posts on social media and SEO, how are you to know what is true, let alone what tips and observations will help your website?

Our role as SEO consultants is to partner with organizations and to create value through search marketing. However, creating value can be a challenge for many reasons. Goals may not have been clearly defined, the execution of strategies may not be not be possible, or access to analytics data may be lacking or corrupted. Despite all of this, it is our responsibility as SEO consultants to create value for our clients.

How many times have marketers been pushed down the IT priority list when they need to have something done to your website?  Maybe they need a new paid search landing page, or site speed has slipped causing your company to lose valuable spots in the organic listings, or maybe they’re launching a test.  At the end of the day, the IT team is supporting a lot within your organization, so is it really fair for them to be expected to support the marketing team’s needs as well?

Powerful Mix of Online Marketing Services Will Grow Franchisee Revenue

Boulder, Colorado (PRWEB) November 1, 2011.  Internet marketing agency Parallel Path Corporation announced today the addition of new client Intelligent Office. Parallel Path will be providing Intelligent Office and their franchisees across North America with a mix of services, including search engine optimization, pay-per-click (PPC) management, and their Aha!Local™ local listing optimization, designed to grow franchisee revenue.

Tom Bright
Internet Marketing Specialist

Google announced this week that they are encrypting searches for users logged in by default. What that means to the search industry is that search queries won’t be available for reporting within Google Analytics, nor will they be available from referring search URLs. The data is available at a roll-up level, however term-level detail for visitors to your site that were logged into Google will NOT be available.