Powerful Mix of Online Marketing Services Will Grow Franchisee Revenue

Boulder, Colorado (PRWEB) November 1, 2011.  Internet marketing agency Parallel Path Corporation announced today the addition of new client Intelligent Office. Parallel Path will be providing Intelligent Office and their franchisees across North America with a mix of services, including search engine optimization, pay-per-click (PPC) management, and their Aha!Local™ local listing optimization, designed to grow franchisee revenue.

Intelligent Office a virtual, professionally staffed office space for mobile executives and small businesses provides virtual office services: part-time or temporary office space; receptionist services; postal boxes; and anything else that customers require to operate in a professional environment without the overhead of actually operating an office. Not only do they provide a full range of office-related services, but they do so at some of the most prestigious business addresses in the cities in which they operate. When their prospective customers are presented with these services, the sale is easy.

“The challenge for Intelligent Office is that many of our prospective customers are unaware that these services even exist, so they aren’t necessarily searching for them,” said Louie Beaupre, executive vice president of marketing for Intelligent Office. “Identifying what they are searching for, and guiding them to Intelligent Office solutions, presents a unique internet marketing challenge, which is why we turned to Parallel Path.”

Parallel Path specializes in creative online marketing campaigns to tackle tough problems like that of Intelligent Office. While creative, these campaigns are very data-driven, deliver high return on investment and, as in the case of Intelligent Office, frequently involve several online marketing channels. “Parallel Path specializes in creating campaigns to solve difficult online marketing problems,” said Brian Cleveland CEO and founder of Parallel Path, “and, equally as important, then helping our clients execute those campaigns in a resource-constrained environment.”

About Parallel Path Corporation

Founded in 2005 in Boulder, Colorado, Parallel Path is an innovative and data-driven Internet marketing firm that partners with clients to grow their business through customized Internet marketing strategies. Parallel Path develops and deploys complete Internet campaigns using the entire online toolset: search, display, social, mobile, and local. Passionate about Internet marketing, Parallel Path delivers the in-depth expertise, along with implementation consulting for clients’ marketing, IT, sales, and related teams, to achieve powerful and measurable marketing results. With their Aha!Local service, Parallel Path also delivers online marketing solutions to brick-and-mortar business operators and franchisors as well. For more information, please call 303-396-1111, visit www.parallelpath.com, follow @parallelpath on Twitter or ‘Like’ Parallel Path Internet Marketing on Facebook.

Media contact:

Wendy Devine

Parallel Path Corp.

303-396-1111

Powerful Combination of Analytics and Pay Per Click Marketing Drive Revenue Growth

Boulder, Colorado (PRWEB) June 14, 2011.  Internet marketing agency Parallel Path Corporation announced today the addition of new client Stoneside LLC, a Denver-based online retailer of window coverings. Parallel Path is providing Stoneside with a combination of analytics consulting and management along with pay-per-click (PPC) management services, with the goal of rapidly growing Stoneside revenue.

Stoneside brings a new business model to the window covering marketplace, combining the superior customer care of in-home design consultation and installation with the economics and convenience of online shopping and fulfillment. In the Stoneside purchase model, a buyer will browse the website, schedule an in-home designer visit, select products with the designer’s help, then have the products installed professionally. “The website experience is critical to the success of Stoneside’s sales model,” said Mickey Fain, Stoneside’s co-founder and Principal, “but the in-home portion of our sales process makes it markedly different from a traditional ecommerce transaction that takes place entirely online. Understanding, measuring, and optimizing visitor behavior in our sales funnel requires careful analytics implementation that PPC campaigns can then take advantage of.”

Parallel Path is uniquely capable of delivering paid search performance in this unique sales engagement model.

“Parallel Path’s strength in analytics consulting and management, combined with its long, successful history in PPC campaign execution provide all of the key success tools for Stoneside,” said Tracy Earles, Parallel Path vice president of marketing and business development. “Our real strength is in finding creative implementations of these online techniques to maximize marketing ROI.”

About Parallel Path Corporation

Founded in 2005 in Boulder, Colorado, Parallel Path is an innovative and results-driven Internet marketing firm that partners with clients to grow their business through customized Internet marketing strategies. Parallel Path develops and deploys complete Internet campaigns using the entire online toolset: search, display, social, mobile, and local. Passionate about Internet marketing, Parallel Path delivers the in-depth expertise, along with implementation consulting for clients’ marketing, IT, sales, and related teams, to achieve powerful and measurable marketing results. With their Aha!Local service, Parallel Path also delivers online marketing solutions to brick-and-mortar business operators and franchisors, as well. For more information, please call 303-396-1111, visit www.parallelpath.com, or follow @parallelpath on Twitter.

Media contact:
Tracy Earles
Parallel Path Corp.
303-396-1111

Bringing Successful Local Listing Optimization Service to Chain Store Operators

Boulder, Colorado (PRWEB) April 26, 2011.  Internet marketing agency Parallel Path Corporation announced today the availability of their Aha!Local Enterprise Service, a local listing optimization service for chain store operators. The service, intended for franchisors, corporate-owned chains, and blends of the two, is designed to drive in-store traffic by delivering the highest possible store listing placements on Google Maps, Bing Maps, and similar local search tools, to distribute store information across a very broad distribution network, and to present the store information with the appropriate branding to the target audience.

Aha!Local Enterprise is an evolution of Parallel Path’s Aha!Local service sold directly to individual store operators, which the company has provided for two years. The company has managed store listings across many verticals and geographies, gaining valuable expertise in optimization techniques, effective promotional tools, and other activities that drive customer action. While servicing these individual businesses, Parallel Path also developed proprietary tools and techniques that allow the company to efficiently service hundreds of locations simultaneously, enabling the company to now apply their expertise to the needs of chain store operators.

The company now has several chains participating in Aha!Local Enterprise, with as many as 750 stores each. Ritz Camera & Image has been a customer since last year. In less than a year, Parallel Path has increased the number of store listings in the first position on Google Maps by 49%, resulting in 37% more monthly impressions per store. According to Peter Tahmin, Ritz’s vice president of RitzPix.com and online retail, “We’re confident that our improved online image and increased impression volume is driving new revenue in-store.” A full case study of Ritz’ local search optimization process is available on SlideShare.

“Local online search represents an important new marketing channel for businesses trying to attract local customers,” said Tracy Earles, Parallel Path’s vice president of marketing, “but the local search environment is dynamically changing, including user behaviors, placement algorithms, and promotional opportunities. Aha!Local Enterprise allows chain-store operators to take advantage of this marketing channel without having to establish and maintain the expertise in-house.”

Parallel Path has been sharing their local search expertise through various channels, including live events and blog postings. This content can be viewed on Parallel Path’s SlideShare (http://www.slideshare.net/parallelpath) and YouTube (http://www.youtube.com/parallelpathcorp) channels.

About Parallel Path Corporation
Founded in 2005 in Boulder, Colorado, Parallel Path is an innovative and results-driven Internet marketing firm that partners with clients to grow their business through customized Internet marketing strategies. Parallel Path develops and deploys complete Internet campaigns using the entire online toolset: search, display, social, mobile, and local. Passionate about Internet marketing, Parallel Path delivers the in-depth expertise, along with implementation consulting for clients’ marketing, IT, sales, and related teams, to achieve powerful and measurable marketing results. With their Aha!Local service, Parallel Path also delivers online marketing solutions to brick-and-mortar business operators and franchisors, as well. For more information, please call 303-396-1111, visit www.parallelpath.com, or follow @parallelpath on Twitter.

Media contact:
Tracy Earles
Parallel Path Corp.
303-396-1111

Saluted by Denver Business Journal and Boulder County Business Report

Boulder, Colorado (PRWEB) August 2, 2010.  Internet marketing agency Parallel Path Corporation has been recognized by two Colorado business publications as one of the fastest-growing private companies in the region. The Denver Business Journal and the Boulder County Business Report both identified Parallel Path, in separate award publications, as one of the top growth companies among small private firms.

The Denver Business Journal received 500 nominations for fast-growing private companies and selected Parallel Path as fourth in their small company category. The ranking is based on revenue growth for fiscal years 2007, 2008, and 2009, and covers companies with annual revenues less than $1.9 million. The awards were published in a special insert section on July 16, 2010.

The Boulder County Business Report recognized Parallel Path in their 2010 Mercury 100 list of fastest-growing private companies based in Boulder and Broomfield counties. Parallel Path was ranked number seven among companies with $2M revenue or less, and the ranking was based on revenue growth from 2007 to 2009. Boulder County Business Report published the Mercury 100 list on May 28, 2010.

Parallel Path specializes in growing client revenue and leads for both business-to-business and business-to-consumer firms.

“The drivers for our revenue growth have been both client acquisition and launching new services,” said Brian Cleveland, Parallel Path’s founder and CEO. “We have a proven track record of success, and new clients have recognized that to help drive our growth.”

In addition, in the last year Parallel Path has added several new services to complement the company’s search-related service strengths: Aha!Local listing service, online review management, affiliate management, and social media management.

“The constantly changing nature of Web usage requires Internet marketing agencies like Parallel Path to continuously innovate,” added Cleveland. “We have launched several new services to leverage these usage patterns to grow our clients’ revenue.”

About Parallel Path Corporation

Founded in 2005 in Boulder, Colorado, Parallel Path is an innovative and results-driven Internet marketing agency that partners with clients to grow their business through customized Internet marketing strategies. Parallel Path develops and deploys complete Internet campaigns using the entire online toolset: pay per click management, search engine optimization, display, social, mobile, and local.  Passionate about Internet marketing, Parallel Path delivers the in-depth expertise, high-touch service and responsive communications to achieve powerful and measurable results. For more information, please call 303-396-1111 or visit www.parallelpath.com.

Media contact:
Tracy Earles
Parallel Path Corp.
303-396-1111

Sophisticated Dashboard for Monitoring Pay Per Click Marketing Performance

Boulder, Colorado (PRWEB) 31 March 2010.  Internet marketing agency Parallel Path Corporation announced today the availability of their new InSight™ PPC reporting system for the company’s pay-per-click (PPC) management clients. InSight gathers, merges, and abstracts detailed PPC data from multiple sources to provide a sophisticated, yet easy-to-use dashboard of PPC information for evaluation and monitoring, and to support campaign decision-making.

The larger and more diverse the PPC advertising program is, the more difficult it is for the advertiser to maintain adequate visibility and control. InSight provides robust PPC reporting and campaign intelligence at the client’s fingertips for even the most complex programs. The InSight system gathers PPC campaign data from a variety of ad publishers, including Google, Bing, and Ask, and combines it with revenue data from analytics and ecommerce packages, like Omniture and Google Analytics, to provide unique visibility into PPC campaign performance. This broad data capture capability enables Parallel Path to provide clients with unique cross-publisher visibility, so they can, for instance, quickly make decisions on the most profitable advertising allocation between the different search engines. For ecommerce operations, InSight enables clients to evaluate their PPC investment on return on advertising spend (ROAS), the ideal metric by which to judge and manage PPC performance. Other InSight features, including easy comparison of date ranges, a repository for monthly performance reports and other documents, and printable reports combine to make InSight a unique, enterprise-class PPC reporting dashboard for Parallel Path clients.

Parallel Path has long developed proprietary tools to improve service performance and scalability. InSight represents Parallel Path’s first step in the development of proprietary SEO and PPC reporting tools.

Said Brian Cleveland, Parallel Path’s founder and CEO, “the PPC reporting dashboard is the first of many reporting tools we’ll be rolling out under the InSight umbrella. Our goal is to provide our clients with best-in-class monitoring and decision-making capabilities, regardless of their advertising budget or the breadth of their campaigns.”

A Peek at InSight

Here’s a quick look at what clients will see when they log in to the secure InSight website:

About Parallel Path Corporation

Founded in 2005 in Boulder, Colorado, Parallel Path is an innovative and results-driven Internet marketing firm that partners with clients to grow their business through customized Internet marketing strategies. Parallel Path develops and deploys complete Internet campaigns using the entire online toolset: search, display, social, mobile, and local. Passionate about Internet marketing, Parallel Path delivers the in-depth expertise, along with implementation consulting for clients’ marketing, IT, sales, and related teams, to achieve powerful and measurable marketing results. With their Aha!Local service, Parallel Path also delivers online marketing solutions to brick-and-mortar business operators and franchisors, as well. For more information, please call 303-396-1111, visit www.parallelpath.com, or follow @parallelpath on Twitter.

Media contact:
Tracy Earles
Parallel Path Corp.
303-396-1111