The third in our Aha!Local University series, this four-part video series explains local paid search advertising; what it is and how small business owners can use it to market their products to local customers.

In this video, we present a case study of Ritz Camera & Image and the challenges they faced when cleaning up their local listings after closing hundreds of unprofitable stores. Ritz engaged Parallel Path Corp. to manage these duplicate listings and address other listing challenges through the company’s Aha!Local Enterprise listing management service.

In this video, Parallel Path Internet Marketing’s Local Search optimization specialist Lora Baker provides insight as to how the small business owner can remove duplicate online listings to perform better in local search.

The second of the Aha!Local University series, this five-part video series describes how local listings work, and how business owners can use local search to market their products to local customers.

Parallel Path’s Aha!Local University is a series of seminars to teach business owner/operators how to market their businesses online to local customers. This session, in 5 segments, presents an overview of 7 different online marketing techniques.