Client Challenge

Percept Technology Labs provides product testing and consulting, worldwide compliance and competitive evaluation services for clients in the data storage, Information Technology and consumer electronics industries.

In 2004 Percept had a well designed web site and other traditional marketing promotions in place. Unfortunately, their site received little traffic from the type of customers that Percept sought most – medium and large technology companies looking to outsource their test and compliance activities. Percept hired Parallel Path in 2004 to bring more traffic to their site, and convert leads into sales.

Parallel Path Solution & Results

The Parallel Path team began by researching Percept's offerings and developing a targeted list of keyword phrases aimed to attract the qualified prospects. Parallel Path implemented a PayPerClick Management strategy along with Organic Search Engine Optimization techniques.

The results were impressive. Within several months, Percept received inquiries and closed new business with some of the top firms in the data storage and IT industries. Percept's calculated internal ROI for the search marketing activities was greater than 300%.

In late 2006 Parallel Path's Landing Page Design team created and implemented compelling, targeted landing pages for specialized services for Data Storage Testing, Compliance Testing, Battery Testing, and Global Compliance Consulting. The result was a 150% increase in qualified inbound leads.

According to Jennifer Sleek, Marketing Communications Manager at Percept, "Parallel Path has taken our marketing success to a new level. By understanding our business and implementing strategic Internet Marketing techniques customized to complement and build upon our traditional marketing plans, the Parallel Path team has helped us achieve a significant increase in both visits from qualified prospects and sales conversions."