Search Engine Marketing

Landing Page Design FAQs

What is a landing page?

In PayPerClick advertising, landing pages are specific web pages built as targeted extensions of paid ads on search engines such as Google, Yahoo, or Live that showcase products or services with the goal of extracting value from that visitor in the form of a sale, lead, newsletter signup, etc...

Why are landing pages important?

Developing and launching a PayPerClick campaign is a great way to drive highly targeted and qualified leads to your website, but that's the easy part. How do you extract value from a visitor you probably paid upwards of $2-$3+ for? The answer, give the visitor what you promised in your ad, tell the visitor exactly what you want them to do, and make it as easy as possible for the visitor take action. At Parallel Path we know well the challenges and complexities of developing and managing a paid search campaign including the art of converting your paid search visitors to sales or leads. With years of experience and proven methods Parallel Path can help you convert more of your paid search traffic with highly effective landing page design and landing page optimization. Contact us today to get started!

How many landing pages do I need?

We get this question often and the answer is truly how many can you afford no to have? Landing pages need to be specific to what you're selling and the most effective PPC landing pages are targeted to your keyword phrase. Parallel Path works with clients in many ways from complete landing page design and development including content to landing page optimization of existing website pages or working with your web team on a consulting basis. To learn more or to get started right away contact us today!

Can I see some examples of PPC landing pages Parallel Path has designed?

Absolutely, we're happy to provide you with examples of our work. Simply contact us and specify your request and we'll be happy to send you links to our work.

How much does Parallel Path charge for landing page design and development?

As with all our search engine marketing services prices vary from client to client depending upon many factors. If you're interested in finding out more about our ppc landing page design and landing page optimization services contact us today.

For reference purposes only. Customized landing page design and development, including content, runs from $1000-$1700 for the first page and from $400-$900 for each consecutive page up to 10. Quantity discounts are available. Landing page optimization and consulting usually runs from $200-$500 per page.

How much will I benefit from customized landing page design or landing page optimization?

Without knowing the specifics of your business/industry it's hard to say but we've designed and developed landing pages that have increased sales and leads by up to 1000%+ and we're not joking. Your online success depends upon many factors but delivering conversions whether its leads or sales depends mostly on the ability of your websites ability to deliver exactly what your traffic is looking for. At Parallel Path we do this everyday and love it, let us help you grow your online business! Get started today!