Boulder and Johnstown, Colorado 15 October 2009. Boulder-based Parallel Path Internet Marketing, a leader in cutting–edge online marketing strategies, has joined forces with Burns Marketing Communications, a full-service marketing firm, to develop creative and measurable marketing campaigns for a wide variety of clients. The newly formed strategic partnership will provide clients with a unified resource for integrated marketing and online solutions that can spark awareness, generate leads, and boost sales. 

Parallel Path Internet Marketing offers in-depth expertise, high-touch service, and a personalized mix of state-of-the-art internet marketing campaigns customized to attract qualified prospects, increase web presence, convert leads into sales, and extend brand awareness. Burns Marketing Communications offers comprehensive agency services including strategic marketing, public relations, and social media campaigns, creative design and copywriting, interactive media and web site development. The two companies will work together to provide clients with highly targeted lead generation marketing campaigns integrated online and off.

“Our company thrives on passion and our commitment to working closely with clients to build lasting relationships and long-term success. We are at the forefront of Internet marketing and look for partners who can complement our expertise and add value for our clients,” said Tracy Earles, vice president of marketing and business development for Parallel Path. “We’re thrilled to be aligning ourselves with Burns Marketing Communications – a well-respected marketing agency that shares our same core values and tireless dedication to smart, strategic campaigns that deliver proven results.”

Mike Burns, president of Burns Marketing, added that Parallel Path provides specialized Internet marketing services that will take clients’ creative campaigns to the next level. “Our partnership is the total package for clients: insightful creativity and analytical strategy for campaigns that speak to the right audience – attracting the attention of qualified prospects, driving online traffic, and converting sales leads. Our two firms together will help improve clients’ profitability and ensure return on their marketing investments.”

To learn more about Parallel Path Internet Marketing and Burns Marketing Communication’s joint offerings, please contact Wendy Devine at (303) 396-1111 or wdevine@parallelpath.com.

About Parallel Path Corporation
Founded in 2005 in Boulder, Colorado, Parallel Path is an innovative and results-driven Internet marketing firm that partners with clients to grow their business through customized Internet marketing strategies. Parallel Path develops and deploys complete Internet campaigns using the entire online toolset: search, display, social, mobile, and local. Passionate about Internet marketing, Parallel Path delivers the in-depth expertise, high-touch service and responsive communications to achieve powerful and measurable results. With the announcement of Parallel Path’s Aha!Local service, the company now delivers online marketing solutions to local brick-and-mortar businesses, as well. For more information, please call 303-396-1111, visit www.parallelpath.com, or follow @parallelpath on Twitter.

About Burns Marketing Communications
Established in 1972 and based in northern Colorado, Burns Marketing Communications is a full-service marketing communications firm providing strategic marketing, comprehensive public relations programs, complete creative services, and interactive development. The firm develops cutting-edge marketing and communications solutions for local, national, and international clients with a focus on energy, environment, financial services, health and wellness, real estate and land development, and science and technology. Burns Marketing has been named northern Colorado’s Best Corporate Citizen by the Fort Collins Coloradoan and is the recipient of a Mountain States Better Business Bureau Torch Award, which recognizes companies that demonstrate outstanding business ethics and exemplary management practices. The agency is also a member of the Transworld Advertising Agency Network (TAAN), one of the world’s oldest, largest, and most successful networks of independent advertising agencies. For more information, call 970-203-9656 or visit www.burnsmarketing.com.