The internet is our ‘store front’. It’s THE way customers find Confio. Parallel Path’s SEO and PPC strategies have achieved extraordinary success in increasing visibility and driving qualified leads to our site, while significantly decreasing our keyword ad expenditures.

- Don Bergal, Chief Operactions Officer, Confio Software

Developing and managing a successful PayPerClick advertising program is a complex and cumbersome process. Key strategies include:

• Development & Monitoring thousands of keywords
• Managing Multiple Search Engines (Google, Yahoo & Live)
• Creating effective ad copy
• Tracking and analyzing conversion rates
• Calculating cost per acquisition (CPA)
• Understanding overall Return on Investment (ROI)

It takes time, skill and specialized expertise.

Parallel Path offers the in-depth experience to professionally develop, implement and manage a customized, integrated pay-per-click strategy to maximize the return on your internet marketing investments. While you focus on your core business, our team saves you time and money, and delivers the results you’re looking for.

Here are a few examples of client successes:

• Business Controls, an incident reporting and risk management firm was struggling in its lead generation efforts focusing largely on traditional methods when they asked for help from Parallel Path. Upon the launch of a Parallel Path pay-per-click campaign and the creation of a handful of highly targeted landing pages, Business Controls realized an immediate 500% increase in qualified lead generation resulting in a significant jump in sales and overall profitability.
• Real Estate brokerage The Tucson Experts hired Parallel Path to better define its target customer, develop and implement the right keywords and manage their pay-per-click campaign. Upon its launch, thetucsonexperts.com experienced a 10X increase in lead generation.

Internet Marketing is our passion. Let us partner with you to deliver highly effective targeted lead generation services and sales conversions like you’ve never experienced before.