Client Challenge

Colorado-based software tools company Redstone Software (www.redstonesoftware.com) delivers Unix-based test and automation tools designed to recreate the end-user experience.

Redstone Software approached Parallel Path in May 2004 after several costly experiments with PPC campaigns in which consumed the budget without delivering any noticeable improvement in lead generation or sales.

Parallel Path Strategic Solutions & Results

Parallel Path developed a PayPerClick Management strategy to target the specific customers most likely to use and purchase Redstone's software. After a three month implementation, Redstone saw a ROI well into triple digits from the new campaign and increased their PayPerClick search marketing budget every quarter for the next 12 months to take advantage of very low customer acquisition costs.

In early 2006, new techniques including specific international and local targeting were introduced with excellent results. Conversions increased and many new large international companies visited Redstone's website and became customers.

In fall of 2006 Redstone used Parallel Path's Landing Page Design experts to create and implement eight new dynamic landing pages designed to incorporate targeted search phrases and ad creative. The results were immediate - Conversions more than doubled, with no increase in campaign costs.

In early 2007 specialized optimization techniques were applied across the board to reflect the growing competition for PayPerClick in Redstone's market. The result was a 30 % increase in leads with no increase in ad costs.

Client Success

Redstone Vice President of Sales, John Brennan comments: "Our long term relationship with Parallel Path has produced outstanding results and has helped us generate more business than we ever thought possible. The Parallel Path team is professional and responsive and has delivered creative and innovation strategies that have delivered powerful results Redstone to meet our changing marketing challenges."