What is pay-per-click advertising?

Pay-per-click advertising is buying keyword ads within the paid search listings of search engines such as Google, Yahoo, and Bing. The paid search listings are usually the first three colored listings on any given page as well as up to 8 listings along the right side of the page.

Does Parallel Path have experience in working in my vertical?

Parallel Path has experience in working in a wide array of industry verticals including ecommerce and service providers in technology, software, real estate, apparel, pregnancy, photography, tele-communications, hospitality, travel and more. Contact us to find out more.

How much does pay-per-click advertising cost?

Pay-per-click advertising costs are determined by you, the advertiser, and depend upon the amount of money you set as your cost per click (CPC) for any particular keyword as well as the daily and monthly budget you set for yourself.

What are your fees for the setup and management of a pay-per-click advertising campaign?

Parallel Path pay-per-click advertising management fees are based on various factors and often vary from client to client depending upon budget, keywords, goals, etc., however, our minimum monthly spend is $5,000. Please contact us for a customized proposal.

Is there a limit to the number of keywords we can use?

At Parallel Path there is no minimum or maximum number of keywords. The number of keywords selected for a campaign is largely dependant upon cost per click (cpc) and budget considerations but you are never limited and we will manage as many keywords as necessary to make your campaign a success.

What should our pay-per-click advertising budget be?

The amount of money you should budget for your pay-per-click advertising campaigns is dependant upon many factors including industry competition, campaign and marketing goals, profitability etc...

Initially we suggest starting with a budget you know your company can afford and increase it as necessary. Parallel Path's conversion specialists will make recommendations as to when increasing your budget will effectively increase conversions and ROI.

We're managing our own pay-per-click advertising campaigns; can Parallel Path improve our results?

Yes, Parallel Path develops, manages, and launches new and existing pay per click advertising campaigns alike. Contact us now to find out how we can help you overcome your payperclick management challenges and get your customized payperclick management proposal.

Do you manage our pay-per-click advertising campaign on weekends and holidays?

Parallel Path is constantly optimizing your campaign 24 hours a day, 7 days a week. If you should ever have any questions or concerns feel free to contact us anytime.