The Tucson Experts - www.thetucsonexperts.com

Tucson based real estate brokerage firm, The Tucson Experts, specialize in individualized attention and total customer satisfaction. As top Tucson Real Estate agents 4 years running with Coldwell Banker Success Southwest, Tucson real estate Agents Anne & Eddie Mckechnie enjoy a level of success few businesses ever attain.

Client Challenge

The Tucson Experts came to Parallel Path in need of ppc bid management services in hopes of breathing new life into a struggling Pay Per Click Internet Advertising campaign. On the cutting edge of real estate marketing the Tucson Experts had been managing their own Pay Per Click Bid Management accounts for over 5 years. With ever increasing competition and limited time The Tucson Experts where experiencing a rising cost per acquisiton (CPA) rate which was depleting their overall marketing budget and reducing their reach.

Parallel Path PPC Bid Management Solution

Parallel Path met the challenge by developing a ppc bid management strategy to reduce cost per click (cpc) over time at the same time working to increase traffic while keeping within their budgetary guidelines. Once successful, Parallel Path turned to its specialized team of landing page design and optimization specialists to develop highly targeted conversion oriented landing pages.

Through extensive analysis of the Tucson Real Estate Experts existing ppc bid management campaign we were able to develop highly focused and effective ad creative which increased click through rate (CTR), further reducing their cost per click (CPC).

Client Success

Within day's, of implementing our strategies for PPC bid management success the Tucson Real Estate Experts conversion rate increased over 10% with an average CTR of over 2.9% . Ongoing payperclick management of the account which included landing page and ad creative A/B and multi-variant testing has enabled the campaign to increase average conversion rates to an enviable and extremely profitable 5%.

The Tucson Experts new found success was summed up by President & CEO Anne Mckechnie, "the ever increasing success of our ppc campaigns in the hands of Parallel Path has enabled us to consisitantly increase our budget and enjoy a level of business success we've been seeking for years".

Tell me more about how Parallel Path can help increase our Paid Search Marketing Success!